Caterpillar Introduces New Product Lines at Press Days ‘96

Caterpillar introduced 21 new products during Caterpillar Press Days ‘96, held in June at the company’s proving grounds near Tucson, AZ. The event, billed as the largest product introduction ever held by Caterpillar, was attended by press from around the world. Most of the new products were demonstrated at Caterpillar’s Tinaja Hills Training Center in the Sierrita Mountains south of Tucson. Under the scorching Sonora Desert sun, the press was treated to demonstrations of the new equipment. After a display of the equipment’s power and capabilities, the press was given an opportunity to operate the new models and, in some cases, compare them with the old.