Drivers Of Reputation In The Australian Mining Industry

This paper reports on an ongoing exploratory research program which aims to develop an understanding of the relationships between mining companies and their stakeholders and the importance of corporate citizenship policies to reputation and hence to corporate sustainability. The findings of the first stages of this research, the results of a focus group and an expert opinion survey into the drivers of reputation for mining companies are reported. This study was undertaken to provide an understanding of the drivers of reputation for a number of stakeholder groups and the perceptions held by mining companies of these drivers for their stakeholder groups. Results indicate that drivers vary between stakeholder groups - that in the case of drivers common to a number of stakeholder groups they may vary in their importance across the groups, and that there may exist a divergence between industry?s perception and stake-holders? priorities. These results further the understanding of the relationship between corporate citizenship and reputation in the mining industry, thus assisting companies to strategically manage their corporate citizenship investments and assisting them in their transition to sustainable development.