Public Perception and Development of a Minerals Industry - An Australian Perspective

Perception has the unfortunate habit of becoming reality. Urban inhabitants unfortunately do not regard mining as a legitimate or desirable business, despite its contribution to Australia's export income (+A $8,000 million, being nearly a third of all exports); share of GDP (it is 4.5%); and the fact that its presence fills up all the empty spaces northwest of the Adelaide-Melbourne-Sydney-Brisbane crescent of inhabitation. The huge economic contribution of Australia's minerals industry, resulting from providing more than half of merchandise exports (Figure 1), is achieved by employing only some 2% of the national work force (Gaulton, 1997). Unfortunately, the minerals industry's critics generally oppose exploration on the basis that what you don't know will not hurt you. It is the 'do-not-confuse-me-with-facts' philosophy or 'ostrich syndrome', which somehow crudely assumes that mining practices have stayed in the style popular circa late 1800s. Somehow ignorance really is bliss for these idealistic believers, who are reminiscent of the members of the Flat Earth Society!