The Drift Of Things

"Instead of just talking to ourselves we should inform the public of the grave problems that beset our profession and our industry." We've all heard and voiced that complaint at SME-AIME meetings; and if we were physicians, lawyers, pretzel retailers, or what-have-you, we'd hear and voice the same complaint at meetings of the American Medical Association, the Bar Association, the American Pretzel Institute, etc. Somehow we are all convinced or at least hope that if we could only, "get our message across to the public" (an extremely difficult and astronomically expensive proposition), everything would suddenly turn for the better. But would it? Hardly.